Retirement
Rest strengthens digital engagement with new leadership appointment
In a significant move to enhance its digital member services, Rest, one of Australia's largest profit-to-member superannuation funds, has appointed Darran Arnott as General Manager, Digital. Arnott, a seasoned leader in financial services technology, brings over 20 years of experience in digital, technology, and delivery leadership within the superannuation and banking sectors.
Rest strengthens digital engagement with new leadership appointment
In a significant move to enhance its digital member services, Rest, one of Australia's largest profit-to-member superannuation funds, has appointed Darran Arnott as General Manager, Digital. Arnott, a seasoned leader in financial services technology, brings over 20 years of experience in digital, technology, and delivery leadership within the superannuation and banking sectors.
Rest's Chief Member Officer, Simone Van Veen, highlighted the importance of this appointment in the context of Rest's ongoing digital evolution. "We receive around 1 million customer service interactions with our members each year, and more than half of those come through our digital channels. This means the strength of our digital engagement with our members is essential to our broader goal to make the experience of super simpler and more accessible," Van Veen stated.
Arnott's appointment comes as Rest aims to strengthen and expand its digital interactions with its 2 million members. Van Veen emphasised the necessity of providing leading digital experiences to empower members in their financial decisions. "Super should be easy to understand and simple to use so members feel empowered to make informed decisions and feel more confident about their future. Providing leading digital experiences is key to achieving this," she added.
Arnott's extensive experience in the superannuation and banking sectors is expected to play a crucial role in this digital transformation. Van Veen expressed confidence in Arnott's capabilities, saying, "Darran brings a combination of strategic vision and hands-on delivery expertise, with a proven track record of building and scaling digital platforms that genuinely serve members. His experience across superannuation, banking and international markets will be invaluable as we deepen our digital capability and further simplify super for members."
Before joining Rest, Arnott led delivery and operations across digital and member servicing platforms at AustralianSuper. His career also includes leadership roles at CIBC in Toronto and National Australia Bank, where he honed his skills at the intersection of digital, technology, and delivery in financial services. Arnott himself expressed enthusiasm about his new role, stating, "I am thrilled to be joining Rest and look forward to building on their strong foundations as a digital-first organisation. With a highly rated app and broader digital ecosystem designed for member-focused service, the team are in a great position to continue to drive seamless experiences for members."
Arnott's commitment to enhancing digital experiences is evident in his career trajectory. "Having spent my career at the intersection of digital, technology and delivery in financial services, I know how transformative it can be for members when you get the digital experience right," he remarked.
Scheduled to join Rest on 28 April 2026, Arnott will report directly to Chief Member Officer, Simone Van Veen, and will be based in Melbourne. His appointment is expected to further bolster Rest's digital capabilities, ensuring that the superannuation fund remains at the forefront of digital innovation in the financial services sector.
As the superannuation landscape continues to evolve, Rest's focus on digital transformation reflects a broader trend within the industry. By prioritising digital engagement, Rest aims to provide its members with the tools and resources necessary to make informed decisions about their financial futures. With Arnott at the helm of its digital initiatives, Rest is poised to deliver on its promise of simplifying superannuation for its members, ensuring that they have access to seamless and intuitive digital experiences.
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