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In this digital age, social media is a major way people communicate and connect with the world. An average person spends almost two hours on different social media networks every day, with the number of first-time users rising at a rapid rate. 

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Social media has grown to become a powerful marketing tool due to its growing role in people’s daily lives. According to Lyfe Marketing, around 97 percent of marketers use social media as part of their digital marketing strategy. 

The practicality and flexibility of using social media for marketing has made it popular among small businesses. Around 90 million businesses are now using Facebook – the biggest social media platform in the world – to achieve their goals, whether it is to boost brand awareness, drive website traffic or increase sales.  

So what are the advantages of social media marketing? Here are the reasons why you should learn to market your business through social media. 

Allows you to reach your target audience 

Establishing a profile on social media platforms will open up an opportunity for your business to connect with your customers online. It will also help you communicate better with your current and potential customers. 

However, creating a business profile on social media sites is merely the first step. A social media marketing plan must be created to maximise the potential of social media networks such as Facebook, Instagram, Twitter and other platforms.

It is important to create a social marketing strategy that is appropriate for each platform to reach your target audience. For example, Instagram engagement is highly based on images and videos. Meanwhile,  Twitter users are more likely to engage with news and microblog posts. Crafting the appropriate content for each platform is necessary to improve customer satisfaction and boost engagement. 

It is also important to list down the common values of your target demographic, including their age, gender, location and interests. Identifying these will help you become more equipped with the knowledge on which social media channel you should use to connect with them. 

Social media networks have targeting tools that allow businesses to target ideal customers that may use search keywords or have related interests to a certain brand or service. This will increase website traffic and in turn boost business sales. 

Social media ads can also help your business find new customers. For example, Facebook ads can show your content to a certain group of social media users that have the same pattern of online behaviours that your target audience displays.

Improve brand awareness 

Another advantage of social media marketing is that it helps businesses significantly boost brand awareness. Social media content can help a potential customer learn about your brand and what value you can provide to them. This can also help an existing customer have a better understanding of the product and services that you offer, which may lead to another purchase in your website.

By having social media profiles, businesses also have the opportunity to create the type of content that can best show their brand or product’s identity. Posting content that is engaging to your target audience will make your brand relatable both to new leads and to old customers. 

Building brand authority and loyalty

Social media posts can be an effective way to establish customer loyalty. Regular communication with customers on social media platforms will lead to higher customer satisfaction and help you create a more positive brand image. 

If customers have high satisfaction and are loyal to the brand, they will provide invaluable user-generated content that can boost business credibility and value in digital platforms. Lyfe Marketing says 71 percent of consumers who had a positive interaction or experience with a business on social media are likely to recommend their product or services.  

Increased sharing and awareness of your content will also build your brand authority. It will help you rise above your competitors and become a leader in the industry. Word-of-mouth advertising (through social media) is one of the best ways to generate new leads that may be converted into loyal customers.  

Low marketing costs

One of the reasons why social media marketing is favored by small businesses is its low marketing costs with visible results. Creating an account for your business is free on almost all social networking platforms. While paid advertising requires you to allocate some funds for your business, marketing features on these platforms allow you to manage the costs by starting small and expand accordingly. 

While big businesses will need to invest time and manpower in creating and publishing content, as well as interacting with online customers by answering their queries and responding to them in order to generate tangible results, digital marketers have reported increased conversion rates and eventually a big return of investments on social media marketing.  

Higher conversion rates

Social media marketing can help a business increase the inbound traffic to its website. Every time that a business posts content or interacts with a customer online, there is an opportunity to persuade people to visit your website. Generated leads can then be converted into sales. 

In order to increase your conversion rate, it is necessary for companies to consistently post content that will engage the target audience. Quality content is also important to engage new leads and to direct them to the brand website, which can convert them into customers. 

Better customer engagement 

Marketing through social media gives businesses a better understanding of their customers’ online behaviour. Social media platforms have analytics tools that can provide insight on which posts or content are popular with a brand’s target market. It can also help businesses see which parts of their social media management need more work.

Customers are more likely to have a stronger connection with a business or a brand that is responsive to comments or feedback rather than a company that uses automated messages. Constantly adapting your marketing strategy on social media will help your business stay relevant and will also help you to retain long-time customers. 

Being active on social media networks can also help a business gain insight into what customers are saying about their products or services. The information gathered can be used to come up with an even better strategy to enhance your brand and improve customer satisfaction. 

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• Yes

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In this digital age, social media is a major way people communicate and connect with the world. An average person spends almost two hours on different social media networks every day, with the number of first-time users rising at a rapid rate. 

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Most people think that social media platforms are only used for connecting with other people.  But there are money-making opportunities on social media if you are prepared to put in the needed time and effort. 

" ["fulltext"]=> string(6270) "

Social media accounts with a high number of followers are now widely being used for influencer marketing. 

This is a form of marketing through social media, which uses influencers or people with wide social networks to influence the behaviour of a target audience. 

Here are a number of ways you can grow your following and earn money through social media!

Choose a platform 

One of the main things to consider when creating your social media profile is which platform you’re going to work on and prioritise it. 

While it is possible to work on several sites at the same time, in the long term, you will need to focus and put a lot of time on the platform that will be most profitable for you. 

In research conducted by the World Federation of Advertisers, around 89 percent of surveyed digital marketers said Instagram is the most important social media channel for influencer marketing. 

All global marketers in the study had used Instagram as a platform for influencer marketing. Facebook and Youtube were the second and third most popular. 

Upon choosing which platform you do decide to work on, you should then hone in on a niche. This will determine what kind of following you will have and what type of content you should be creating for your target audience.

It is advisable to choose a niche that fits your specialty or interests. When choosing your niche, it is also important to consider if your chosen topic will continue to generate content and remain relevant more long-term. 

Influencers are also advised that they should produce content that is consistent. 

By producing content that is loyal to your niche, your followers will eventually think that your account is a reliable source of information for a particular topic. It will also attract new followers that are looking for experts in that particular field or industry. 

 Increase engagement rates 

Companies and brands want to market with social media influencers that have a big following due to their high engagement rates. 

That’s why it’s crucial to have a solid number of followers that are receptive to the type of content that you are producing. 

To increase the number of followers your social media account attracts, you must produce high-quality content that will be appealing to your target audience. This is when an investment in equipment can help. Having good content that adds value to your followers will also boost your legitimacy. It will also help build a good image for your personal brand. 

It is also necessary to establish a personal connection with followers by engaging with them frequently. This can become difficult as followers increase, but it will help the audience feel that they have a special connection with you.

If you have built a strong enough rapport with your followers, they will be more willing to act on your recommendations and click through the links of products and services that you share. 

Join an influencer network 

It can be difficult to connect with brands if you are just starting to build your following. Joining networks made for influencers can help you to jumpstart your social media platform’s monetisation. 

These platforms connect brands with social media influencers that produce content related to their products or services. These networks will also manage all communication with brands or businesses that influencers are working with. 

Influencers must properly research these platforms to find out which one will help them attain their goals for their social media account. 

Promote products and services 
 

One direct way of monetising your social media account is by promoting products and services of businesses and brands through sponsored posts. 

Profits from a sponsored post will usually depend on the number of followers you have and the engagement rates that your social media profile has or can offer. 

To get sponsorship, you can reach out to brands or companies that are selling products and services that are in line with your niche.

Avoid collaborating with any brand that is against your social media brand’s values or identity. For example, if you are a fitness channel, your following may be composed mostly of health buffs or people who are trying to be fit. In this case, you are probably better off promoting health products and exercise equipment rather than unhealthy foods! 

Engage in affiliate marketing 

Another way to make money on social media is through affiliate marketing. 

Influencers can earn money by sharing affiliate links of a company’s product or services through their social media platforms. Influencers will get a profit or commission from sales through their social media channel.  

To have a higher engagement rate on affiliate posts, most influencers provide honest reviews of the affiliate products and services that they are promoting. It can be in the form of a blog, a video or even a photo detailing the product review in the caption. 

 It is also a “best practice” of major influencers to fully disclose their affiliate relationships with brands. It would allow their followers to know which content is promoted and which is not. This can help influencers maintain their credibility and retain engagement from followers. 

Conclusion 

There are plenty of ways to make money on social media. By increasing the number of your followers and boosting your social media engagement, you can have the opportunity to be an influencer and earn money by marketing with brands and companies. 

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Most people think that social media platforms are only used for connecting with other people.  But there are money-making opportunities on social media if you are prepared to put in the needed time and effort. 

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string(0) "" ["value"]=> string(0) "" ["rawvalue"]=> string(0) "" } } ["link"]=> string(69) "/earn-money/digital-marketing/ways-you-can-make-money-on-social-media" ["image"]=> string(55) "images/article-826x550/online-credit-card-laptop-ne.jpg" ["image_alt"]=> string(39) "Ways you can make money on social media" } [2]=> object(stdClass)#8114 (57) { ["id"]=> int(14332) ["title"]=> string(53) "nestegg’s most commonly searched questions in 2019 " ["alias"]=> string(50) "nestegg-s-most-commonly-searched-questions-in-2019" ["introtext"]=> string(125) "

Here at nestegg, we pride ourselves on helping everyday Australians find the financial answers they are looking for.

" ["fulltext"]=> string(3088) "

Based on our data, we were able to see exactly what questions our audience most wanted the answers to in 2019.

Have you ever wondered about any of the following?

5. How do I protect money in a divorce?

It seems slightly unfortunate that this one made the top five most read questions that became an article on nestegg in 2019, but it’s no less important.

And as the article says, “it might seem like a pessimistic and unromantic view of marriage, but divorce can happen to anyone regardless of age, race, sex, length and intensity of a couple’s relationship prior to marriage”.

4. How are ETFs taxed?

An old article but a good one, Stockspot’s CEO and founder Chris Brycki gave a comprehensive rundown on ETFs and how they are taxed back in 2016 when they first became more accessible to the average investor.

With a run down of the top five things for an investor to consider regarding ETF tax, it’s a mainstay and endearingly popular for nestegg readers looking to diversify their investments.

3. What’s the difference between a resident and non-resident for tax purposes?

The Australian Tax Office taxes individuals differently depending on their residency status – but the difference can be confusing.

To clear things up, we’ve outlined the different tests that are used by the ATO to determine residency as well as how they are applied.

2. What are franking credits?

Considering the divisive role franking credits played in the discourse of the 2019 federal election, it’s no surprise this was nestegg’s second-most researched question over the last 12 months.

Considering the fact that Scott Morrison went on to win the election and keep franking credits as a policy-based mainstay, it’ll no doubt still be a question asked by avid investors well into 2020.

    1. What is wealthy in Australia?

It can be hard work keeping up with the Joneses!

But in all serious – how do we measure wealth in Australia? Is it income? Assets? Property?

In this article from 2018, a number of experts weighed in – and their answers might surprise you.

You might even be left with more questions than you started with! 

Got a question that you can’t find the answer to? Let us know https://www.nestegg.com.au/contact-nestegg and we’ll write all about it in 2020!

 

 

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• Yes

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Here at nestegg, we pride ourselves on helping everyday Australians find the financial answers they are looking for.

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string(0) "" ["value"]=> string(0) "" ["rawvalue"]=> string(0) "" } } ["link"]=> string(80) "/earn-money/digital-marketing/nestegg-s-most-commonly-searched-questions-in-2019" ["image"]=> string(53) "images/article-826x550/question-mark-yellow-bg-ne.jpg" ["image_alt"]=> string(41) "Most commonly searched questions in 2019 " } [3]=> object(stdClass)#8113 (57) { ["id"]=> int(14123) ["title"]=> string(32) "Myths about earning money online" ["alias"]=> string(32) "myths-about-earning-money-online" ["introtext"]=> string(145) "

There are many opportunities to earn money online, but there are also myths that prevent people from increasing their earning potential.

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Below are some myths that people respond with when discussing online earning opportunities.

You can get rich quick online

A lot of people who consider replacing traditional employment with online work think that they can get rich quick online. In most cases, this myth continues to make its rounds due to influencers who seem to make a lot of money online just by posting some photos and getting likes and shares.

The truth is that people who become successful online deal with many behind-the-scenes work in order to capture and get paid for that one “perfect” shot.

Many have tried to be the next big influencer in order to secure six figure contracts, but success can be elusive for some.

The internet may offer many opportunities to get rich, but you may need to increase your efforts, work smart and prove that you have an edge over the others.

An online business will considerably free up your time

Some may think that having an online business means that processes are automated and the owner will have more free time to do whatever they want. However, this isn’t necessarily the case.

Just because some businesses quickly become successful online doesn’t mean it’s easier to manage. For some, an online business may take up more time to manage compared to a 9-to-5 desk job. 

To build a successful online business, you may need to dedicate a lot of time in managing it. Likewise,  you constantly need to improve your products or services to capture the attention of potential clients. 

Building a business requires time and money regardless of the business model you choose.

You can start earning right away

You can start working from home and begin earning immediately if you are contracted as a part-time or full-time remote employee by a legitimate client. For instance, a client may pay you daily to be their virtual assistant for a few hours.

Some people also think that they can earn money faster if they quit their day job, but their finances may be compromised if their online business doesn’t take off. Despite the speed of information over the internet, it may still take a while for an online business to flourish.

There are some opportunities that would allow you to earn “right away” by answering surveys or completing an action. However, your income is usually locked in the platform until you reach a minimum amount – and only then can you withdraw the money you “immediately” earned.

If you decide to start a blog, build a website or open an online business, it usually takes a while before the money comes in. Even when you earn through affiliate marketing, you would still need to wait for your audience to complete an action before you receive a commission.

You need to be tech-savvy to earn online

You need a certain degree of technical knowledge to work with computers and do anything online, but being an expert isn’t necessary to get started.

The important thing is to keep on developing your skills and ensure that your business improves along with advancements in technology.

You will have many competitors online from all over the world. Stay updated with developments and make sure to keep up with the changing demands of your target clients. 

It’s all a scam

The internet is a large place where different types of activities can be done. But even if thousands of people fell victim to scams, there are still many legitimate ways that people make money online.

For instance, you may consider sharing your expertise through a monetised blog – a way to accumulate passive income through ads. You may also produce and sell premium content, such as ebooks and video tutorials.

However, make sure to scrutinise an opportunity if you will rely on other platforms to generate income. As the old adage says: if it looks too good to be true, it probably is.

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Here we dispel some of the myths you may encounter about earning money online." 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• Yes

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There are many opportunities to earn money online, but there are also myths that prevent people from increasing their earning potential.

Write comment (0 Comments) " ["jcfields"]=> array(9) { [1]=> object(stdClass)#8649 (33) { ["id"]=> int(1) ["title"]=> string(17) "Automatic tagging" ["name"]=> string(17) "automatic-tagging" ["checked_out"]=> NULL ["checked_out_time"]=> NULL ["note"]=> string(0) "" ["state"]=> int(1) ["access"]=> int(1) ["created_time"]=> string(19) "2018-08-29 05:26:30" ["created_user_id"]=> int(2355) ["ordering"]=> int(-1) ["language"]=> string(1) "*" ["fieldparams"]=> object(Joomla\Registry\Registry)#8316 (3) { ["data":protected]=> object(stdClass)#8132 (1) { ["options"]=> object(stdClass)#8134 (2) { ["options0"]=> object(stdClass)#8135 (2) { ["name"]=> string(3) "Yes" ["value"]=> string(1) "1" } ["options1"]=> object(stdClass)#8133 (2) { ["name"]=> string(2) "No" ["value"]=> string(1) "0" } } } ["initialized":protected]=> bool(true) ["separator":protected]=> string(1) "." } ["params"]=> object(Joomla\Registry\Registry)#8315 (3) { ["data":protected]=> object(stdClass)#8130 (6) { ["hint"]=> string(0) 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["alias"]=> string(41) "how-does-selling-on-amazon-australia-work" ["introtext"]=> string(137) "

Amazon is one of the biggest names in the e-commerce industry, and the business has been expanding its reach all over the world.

" ["fulltext"]=> string(5254) "

You may be able to profit from Amazon’s wide reach by becoming a seller through its platform. Here’s what you need to know in order to get started.

Who can sell products on Amazon?

Amazon Australia doesn’t have a strict set of eligibility criteria for its sellers.

To become an Amazon seller, you simply need to provide certain personal and financial information that they can verify.

Information needed for Amazon seller account
If you’re sure about opening a seller account, provide the following information during the registration process:

• Business name
• Business address and contact details
• Your phone number*
• Your tax identity information
• An internationally chargeable credit card with a valid billing address

*The phone number you provide is for the registration process – it’s the number that Amazon representatives will use to contact you in order to verify your account.

What products can you sell?

Amazon has over 20 product categories in its marketplace, and you may sell any eligible product using your seller account. Eligible categories include but are not limited to:

• Automotive
• Books
• Beauty
• Consumer Electronics (devices)
• Clothing & Accessories
• Electronics Accessories
• Health & Personal Care (including Personal Care Appliances)
• Jewellery
• Kitchen (including Kitchen Appliances)
• Lawn and Garden
• Large Appliances
• Musical Instruments
• Mobile Phone Handsets
• Music
• Sports
• Tools & Home Improvement
• Toys & Games
• Video Game Consoles

There’s also an “Everything Else” category for products that don’t fit in Amazon’s default categories.

The only restrictions for product listings are illegal and illegally marketed products or those that are explicitly disallowed under Amazon’s policy. Examples of prohibited products are:

• Ammunition
• Prescription medication
• Illegal drugs
• Firearms
• Tobacco

The Seller Central page provides a comprehensive list of restricted products.

How to price products

Your price can directly affect the demand for your product as well as your profits. It’s important to remember that offering the lowest price to increase your sales may not always be the best way to increase profits.

Consider checking out sellers that have similar listings and compare their prices. You may also discuss pricing with other sellers through message boards. Other sellers may be competition, but you may also pick up some tips on pricing from them.

Likewise, consider costs and fees that you may incur from successful transactions, such as shipping and referral fees. Selling on Amazon isn’t the same as selling in your own physical or online shop. Amazon charges a referral fee for each item sold through their platform, and the effective rates depend on the product’s category.

For instance, if you sell sports equipment, Amazon will charge 15 per cent each time you make a sale. But if you offer computer accessories, the referral fee slides down to 6 per cent.

Finally, you need to be flexible with pricing to get better rankings and more referrals. Consider setting a price range you can accept so that it may be easier for you to adjust your prices to lift your ranking.

How much will Amazon Australia charge?

Amazon Australia charges sellers a monthly subscription fee amounting to $49.95. This amount may be subject to change depending on Amazon’s promotions.

There’s also the referral fees – as discussed in the previous section – which ranges from 6 to 15 per cent of the total sales price. The referral fee serves as the platform’s commission for successful transactions.

How to ship products?

Shipping is also an important factor to consider. There are two ways you can ship products to your buyers: direct or through the Amazon Fulfilment Centre.

Self-arranged shipping
A direct approach would require you to organise and manage shipping for all successful sales you generate. This means you manage the storage, wrapping and shipment of each item that was purchased.

Fulfilment by Amazon
Fulfilment by Amazon (FBA) means that the items would be stored in Amazon Fulfilment Centres and they will take care of tagging, bagging and shipping the items that were purchased from your listings. FBA is the convenient option, but it also incurs fees for storage and handling of your products. Fees for FBA are computed against the item’s size, weight and duration of storage.

How can I start selling?

To start selling on Amazon Australia, you simply need to go on Amazon’s seller hub and click “Start Selling”.

Provide all the requested information and verify them when a representative contacts you.

Explore nestegg to discover more ways to earn money.

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Amazon is one of the biggest names in the e-commerce industry, and the business has been expanding its reach all over the world.

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["alias"]=> string(33) "difference-between-remote-virtual" ["introtext"]=> string(187) "

Increased connectivity allows companies to expand their workforce across the globe to create teams whose members may work from remote locations and across different time zones. 

" ["fulltext"]=> string(3092) "

The terms “remote job” and “virtual job” have been used interchangeably to refer to teams with members in remote locations. However, there are some slight differences with regard to how the team members and management work.

Here we explain the aspects that differentiate virtual teams and remote teams.

Remote v virtual

Remote working and virtual working arrangements are both work or employment arrangements that do not require employees to gather in a physical location to work their shifts.

The main difference between the two arrangements has to do with the management.

Remote team
A remote team is a group of employees who work together on the same project or for the same goal under the management of one leader. This means the team leader has full control over the operational processes of the team.

Remote workers may come from different parts of the globe and they may or may not have a face-to-face meeting with their colleagues or manager.

Some remote workers may also reside in an area that’s close to the business

Virtual team
A virtual team is composed of members who may be working together on the same project but report to different managers or team leaders.

Similar to remote teams, virtual team employees are typically dispersed but team leaders may be geographically co-located (i.e. share the same location). They may also report from different locations and, in some cases, there may be several virtual team leaders reporting to the lead manager.

Because of this set-up, business decisions do not depend on one person – especially when it comes to hiring and dismissal of employees.

Are all remote and virtual workers home-based?

Not necessarily.

Distributed teams have increased in popularity, especially as people gain preference for home-based jobs. But just because a team works in a different location doesn’t automatically mean they’re working from home.

For both remote and virtual jobs, employees may work from anywhere, depending on how the job is set up. Dispersed employees – or those who are in a different city, region or country – may simply require employees to have a private space to use as a home office to commence a work from home arrangement.

A part-time virtual assistant, for instance,  may simply bring their laptop to the nearest coffee shop to accomplish their tasks.

On the other hand, there are some companies that lease office spaces in areas where employees within a certain region may gather. However, physically going to the leased property on a regular basis may not be required for all as long as they have the necessary equipment and internet connection.

This may be the case for internal digital media creators who must produce content with company-owned assets and using equipment with specific technical specifications that the company provides.

Explore nestegg to learn more about earning through freelancing.

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• Yes

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Increased connectivity allows companies to expand their workforce across the globe to create teams whose members may work from remote locations and across different time zones. 

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string(0) "" } [4]=> object(stdClass)#8670 (33) { ["id"]=> int(4) ["title"]=> string(9) "Video URL" ["name"]=> string(9) "video-url" ["checked_out"]=> NULL ["checked_out_time"]=> NULL ["note"]=> string(0) "" ["state"]=> int(1) ["access"]=> int(1) ["created_time"]=> string(19) "2020-06-19 05:54:21" ["created_user_id"]=> int(2351) ["ordering"]=> int(1) ["language"]=> string(1) "*" ["fieldparams"]=> object(Joomla\Registry\Registry)#8299 (3) { ["data":protected]=> object(stdClass)#8297 (2) { ["filter"]=> string(0) "" ["maxlength"]=> string(0) "" } ["initialized":protected]=> bool(true) ["separator":protected]=> string(1) "." } ["params"]=> object(Joomla\Registry\Registry)#8298 (3) { ["data":protected]=> object(stdClass)#8326 (10) { ["hint"]=> string(0) "" ["class"]=> string(0) "" ["label_class"]=> string(0) "" ["show_on"]=> string(1) "2" ["render_class"]=> string(0) "" ["showlabel"]=> string(1) "1" ["label_render_class"]=> string(0) "" ["display"]=> string(1) "2" ["layout"]=> string(0) "" 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"Public" ["author_name"]=> string(18) "Jeremiah Sebastian" ["group_title"]=> string(22) "Summary points + video" ["group_access"]=> int(1) ["group_state"]=> int(1) ["group_note"]=> string(0) "" ["value"]=> string(0) "" ["rawvalue"]=> string(0) "" } [2]=> object(stdClass)#8678 (33) { ["id"]=> int(2) ["title"]=> string(14) "Embedded Video" ["name"]=> string(14) "embedded-video" ["checked_out"]=> NULL ["checked_out_time"]=> NULL ["note"]=> string(0) "" ["state"]=> int(1) ["access"]=> int(1) ["created_time"]=> string(19) "2020-06-20 01:43:32" ["created_user_id"]=> int(2351) ["ordering"]=> int(5) ["language"]=> string(1) "*" ["fieldparams"]=> object(Joomla\Registry\Registry)#8338 (3) { ["data":protected]=> object(stdClass)#8343 (4) { ["buttons"]=> string(0) "" ["width"]=> string(0) "" ["height"]=> string(0) "" ["filter"]=> string(0) "" } ["initialized":protected]=> bool(true) ["separator":protected]=> string(1) "." } ["params"]=> object(Joomla\Registry\Registry)#8340 (3) { ["data":protected]=> object(stdClass)#8345 (10) { ["hint"]=> string(29) "Paste your embedded code here" ["class"]=> string(0) "" ["label_class"]=> string(0) "" ["show_on"]=> string(1) "2" ["render_class"]=> string(0) "" ["showlabel"]=> string(1) "1" ["label_render_class"]=> string(0) "" ["display"]=> string(1) "2" ["layout"]=> string(0) "" ["display_readonly"]=> string(1) "2" } ["initialized":protected]=> bool(true) ["separator":protected]=> string(1) "." } ["type"]=> string(6) "editor" ["default_value"]=> string(0) "" ["context"]=> string(19) "com_content.article" ["group_id"]=> int(2) ["label"]=> string(14) "Embedded Video" ["description"]=> string(0) "" ["required"]=> int(0) ["only_use_in_subform"]=> int(0) ["language_title"]=> NULL ["language_image"]=> NULL ["editor"]=> NULL ["access_level"]=> string(6) "Public" ["author_name"]=> string(18) "Jeremiah Sebastian" ["group_title"]=> string(22) "Summary points + video" ["group_access"]=> int(1) ["group_state"]=> int(1) ["group_note"]=> string(0) "" ["value"]=> string(0) "" ["rawvalue"]=> string(0) "" } } ["link"]=> string(63) "/earn-money/digital-marketing/difference-between-remote-virtual" ["image"]=> string(42) "images/article-826x550/connectivity-ne.jpg" ["image_alt"]=> string(49) "What is the difference between remote and virtual" } }