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Sydney ranked eighth globally and clinched the third spot in the Asia-Pacific data centre market as the industry continues to expand at a breakneck speed.

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Cushman & Wakefield’s 2022 Data Centre Global Market Comparison research revealed that out of 55 global markets studied, only Sydney, Singapore, and Hong Kong in the Asia-Pacific region have made the cut to the top 10 global ranking.

It has also predicted the Asia-Pacific region’s rise “to become the world’s largest data centre region over the next decade”.

What could have fueled the massive growth of the data centre market?

As the global pandemic triggered an abrupt transition to remote work arrangements, a sharp increase in demand for cloud technology to support a workforce in dispersed locations was observed in the technology sector.

Companies like Google, Microsoft, Amazon, and Apple, technology vendors providing big-scale cloud services, have seen a heightened need for data centres to store their servers, which, in turn, have accelerated the growth of data centre builds in different parts of the world.

The Cushman & Wakefield report looked at 1,333 data centres in global markets within 13 categories, which are “potential locations for investing in, owning and operating data center facilities”.

Researchers further grouped the 13 categories into three weighted levels, comprising: fibre connectivity, market size, and cloud availability for the high-weight category; incentives, taxes, political stability, vacancy, development pipeline, sustainability, and smart cities for the mid-weight category; power cost, land price, and environmental risk for the low-weight category.

Todd Olson, head of Asia-Pacific data centre practice group at Cushman & Wakefield, said: “Asia Pacific’s outlook is exceptionally positive, with many multinational enterprises requiring further refinement in the cloud (or across multiple cloud services) and many regional governments pursuing online service access.”

Top data centre markets need to address the massive power requirements of data centres.

According to the report, current construction in the markets studied have 4.1 gigawatts (GW) capacity, a steep rise from 2.9 gigawatts in the previous study and 1.6 gigawatts from the year prior. Bigger clients requiring larger builds are looking at 100 megawatts (MW) in capacity.

When it comes to cloud availability under the high-weight category, Sydney made it to the 28 out of 55 markets, which offer the three major cloud services: Amazon Web Services, Microsoft Azure, and Google Cloud. These hyperscale cloud services account for 70-80 per cent of all leasing in any given quarter.

Another factor that helped Sydney clinch its spot is political stability, ranking 10th of all markets. According to the report, a key consideration for a data centre location is a stable political environment because a “business works best in a stable, highly functional environment”.

To assess the political stability of data centre markets, researchers used these six stability dimensions in the World Governance Indicators, developed by the World Bank: voice and accountability, political stability and absence of violence or terrorism, government effectiveness, regulatory quality, rule of law, and control of corruption.

Sustainability is another item under the mid-weight category that was aced by Sydney and earned it the second spot across 10 markets. Based on the report, data centres are a large source of carbon emissions due to their high energy requirement for operations. Markets that scored high in this category are committed to net zero carbon emissions by 2030.

The last category that helped Sydney make the cut as a top data centre market, earning it the eighth rank globally, is it being a smart city. Researchers said smart cities are “well-run and offer excellent expansion potential for career growth”, which make them “attractive places for data centre tenants and the people that work for them”.

Weighing in on all these factors, Mr Olson has given an encouraging thought for investors: “It is a great time to be investing in this sector and we look to continue leveraging our experience, expertise and access to relationships and supply to drive opportunities within both the asset and platform space.”

Kevin Imboden, Cushman & Wakefield’s director of research for the data centre advisory group, concurred and said in conclusion: “The horizon for the data centre industry across the Asia Pacific region is exceptionally bright, thanks to deep hyperscale demand and the billions of dollars in development in progress to support these key tenants.”

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Sydney ranked eighth globally and clinched the third spot in the Asia-Pacific data centre market as the industry continues to expand at a breakneck speed.

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Global research has provided insight into the top consumer trends for the 2022 calendar year.

" ["fulltext"]=> string(6365) "

Euromonitor International has rolled out its Top 10 Global Consumer Trends 2022 report this month, giving a picture of the emerging and fast-moving trends that are expected to gain traction in the year ahead. 

Climate-conscious behaviour

Among the trends highlighted is a growing number of “climate changes”. These, the report flagged, will be critical for companies to address head-on.

“Green activism and low-carbon lifestyles are here to stay. Consumers expect brands to step up and are taking action through the products they purchase as concerns over the climate emergency escalate,” the report noted.

“To win over Climate Changers, companies should offer products that are carbon footprint certified. Transparent labelling of carbon-neutral products builds trust and enables consumers to make informed choices.”

The report found that 78 per cent of professionals think that climate change will impact consumer demand, changing behaviours, needs and preferences.

“Millennials and Generation Z, especially, feel they can make a difference through their choices. This largest spending cohort of the future will use tools to ensure minimal climate impact. The more offerings that align with expectations of Climate Changers, the more brands will see their products and services resonate,” it said.

Digitally savvy seniors

The pandemic has seen an influx of seniors becoming better acquainted with technology, with 45 per cent of consumers aged 60+ now using a banking service on mobile at least once a week. A further 82 per cent of consumers aged 60+ owned a smartphone in 2021, the report flagged, noting that a rise in digitally savvy seniors is set to continue in 2022.

“Older consumers were forced online as the world shut down. Now, familiar and comfortable with technology, Digital Seniors are empowered to make purchases and use services through this channel. Businesses have an opportunity to tailor their digital experience to target and meet the needs of this expanded online audience,” the report said.

“The global population aged 60+ will grow 65 per cent from 2021 to 2040, reaching over two billion people. This relatively wealthy cohort is gaining more experience and confidence using online services and choosing to adopt more tech solutions that assist with their daily lives.

“Alongside browsing and shopping online, Digital Seniors embrace virtual solutions for socialising, health screenings, finances and learning. TikTok is one platform these consumers use, as a result of their digitally native grandchildren influencing and empowering them to be on social media.

“In fact, over 60 per cent of consumers aged 60+ visited a social networking website at least once a week, whilst 21 per cent took part in video gaming weekly.”

Financially focused

Another key trend impacting consumers this year will be the continuation of people becoming greater aware of their finances and what they can do with them, the report found.

“Consumers are gaining confidence in investing and becoming savvy savers to strengthen financial security. Financial Aficionados take control of their money and use services to track their transactions. Financial literacy is no longer restricted to Wall Street. Companies should provide tools and easy-to-use solutions to make any consumer feel financially empowered,” the report said.

According to the report, 51 per cent of consumers believe they will be better off financially in the next five years.

“The banked population across emerging and developed countries continues to increase, giving consumers access to money management tools. Businesses are capitalising on this newfound financial freedom and are responding with resources that give consumers more control and confidence,” the report said.

“There has been an influx of consumer-friendly retail trading platforms for Financial Aficionados to invest their money in the stock market. Fintech startups are providing digital banking services with lower fees and higher interest rates to the unbanked and financially underserved.

“Offering educational resources within these platforms can help build consumer confidence and brand trust. Companies are also capitalising on the growth of cryptocurrencies as an alternative payment method.”

‘The Metaverse Movement’

Simulated, 3D digital ecosystems of the future will become a key focus area for consumers in 2022 and beyond, the report said, flagging that 38 per cent of consumers took part in online video gaming at least weekly in 2021. This figure is up from 29 per cent in 2015.

“The digital world is evolving beyond virtual hangouts to immersive 3D realities,” it explained.

“Consumers are embracing these digital spaces to socialise with communities. Brands at the centre of The Metaverse Movement can build equity. These immersive environments can drive e-commerce and virtual product sales as access expands.”

Further, the report noted that finding a digital identity has become more important for consumers off the back of lockdowns spurred by the pandemic.

“Physical and virtual worlds collided last year. With strict social distancing requirements, consumers learned how to stay connected, forming new online communities that offer a range of interactivity, from livestreaming to gaming,” it said.

“Social networks are advancing their capabilities, and in some cases, acquiring tech startups, to enter The Metaverse Movement.

“The constant stream of content and ability to go viral on video-dominant social platforms like TikTok and YouTube showcase the influence of community-based networks. Now, online socialisation is the preferred form of entertainment for many consumers, particularly younger generations, who spend more time playing games on mobile, desktop and AR / VR headsets.

“During The Metaverse Movement, consumers will outfit their avatars to explore virtual worlds alongside users from across the globe. The prevalence of shared, 3D virtual spaces will characterise a future rendition of the internet.”

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Learn the best strategies in investing and options like cryptocurrency, bonds, mutual funds, proper" ["page_description"]=> string(7) "nestegg" ["page_rights"]=> NULL ["robots"]=> NULL ["check_access_rights"]=> int(0) ["access-view"]=> bool(true) } ["initialized":protected]=> bool(true) ["separator":protected]=> string(1) "." } ["displayDate"]=> string(19) "2022-01-21 00:11:20" ["slug"]=> string(48) "17882:the-trends-driving-consumer-change-in-2022" ["event"]=> object(stdClass)#8614 (3) { ["afterDisplayTitle"]=> string(0) "" ["beforeDisplayContent"]=> string(132) "

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Global research has provided insight into the top consumer trends for the 2022 calendar year.

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Strong spending over the Christmas shopping period in December has been followed by a weaker January.

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The lifting of Delta restrictions, high household savings and strong Christmas trading delivered a surge in spending during December, according to the Commonwealth Bank.

The CommBank Household Spending Intentions Index moved up by 2.5 per cent to 115 in December, which the bank said was the highest level since the series commenced in July 2017.

“December is generally a seasonally strong time for retail due to Christmas shopping,” said CBA senior economist Belinda Allen.

“However, this was compounded by the fact that December 2021 marked the end of restrictions post Delta and there was accumulated household savings, which led to a strong surge in spending.”

CBA economists estimated that household savings totalled $260 billion as of the end of 2021.

Travel saw the biggest increase in spending intentions in December with a rise of 28.1 per cent. Spending on travel was also up 20.9 per cent compared to December 2020 but remained lower than December 2019.

Transport spending intentions lifted 11.8 per cent, driven by higher petrol prices, while retail spending intentions were up 10.8 per cent.

“The Omicron variant, which has led to a surge in COVID cases late in December and into January, is an important development to watch. It is impacting the demand and supply side of the Australian economy,” noted Ms Allen.

“We can see from our high frequency credit and debit card data there does appear to be a fall in spending in January, with spending on services more impacted than goods spending.”

According to CBA economist Stephen Wu, spending so far in January was 3 per cent lower than would be expected otherwise.

“With a large number of people in isolation we have seen spending on services slow sharply. However, spending on goods has held up well,” he said.

“Online spending growth remains firm, while in-store spending is a little lower.”

These findings were also reflected in recent data released by ANZ, which recorded a decline in spending overall and a shift to online spending for both dining and non-food retailing.

Mr Wu said that spending on transport and recreation was down, while spending on eating out remained broadly steady.

“Given the number of COVID cases, spending on medical and healthcare has been strong over recent weeks,” he noted.

“This category includes spending in pharmacies. Purchases of rapid antigen tests, pain relief and other supplies to help with the virus is likely supporting spending in this category.”

Western Australia was highlighted as an exception to the lower levels of spending seen elsewhere, with strong spending across a number of categories, according to CBA.

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Strong spending over the Christmas shopping period in December has been followed by a weaker January.

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string(0) "" ["value"]=> string(0) "" ["rawvalue"]=> string(0) "" } } ["link"]=> string(75) "/invest-money/spending/household-spending-takes-a-hit-after-strong-december" ["image"]=> string(45) "images/article-826x550/grocery-kitchen-ne.jpg" ["image_alt"]=> string(18) "Household spending" } [3]=> object(stdClass)#8128 (57) { ["id"]=> int(17874) ["title"]=> string(52) "Online spending on the rise again amid Omicron surge" ["alias"]=> string(52) "online-spending-on-the-rise-again-amid-omicron-surge" ["introtext"]=> string(72) "

Aussies are spending more online but are spending less overall.

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Spending in the first half of January was down 27 per cent compared to the first half of December, according to new data from ANZ, as the effects of Omicron continued to be felt.

ANZ senior economist Adelaide Timbrell said that the decline was greater than had been seen in previous years and noted that spending might remain low in the future in light of recent weaker consumer confidence figures.

“Entertainment and travel spending has continued to drift down, while groceries have improved and non-food retailing and dining has stayed somewhat stable at low levels through January,” she said.

Alongside the overall decline in spending, ANZ also found that Australians were shifting their spending online for both dining and non-food retailing, but not quite to the same levels seen previously.

Over 10 per cent of dining and takeaway spending during the first half of January occurred online, according to the bank’s data, well above the 4 per cent seen pre-pandemic but down from the 12 to 14 per cent share recorded during lockdowns.

Additionally, 25 per cent of non-food retailing occurred online in the first half of the month, up from the 20 per cent seen recently outside of lockdown periods but still below the 40 per cent peak reached in the Delta lockdowns.

In a recent survey of online shopping habits, enterprise marketplace platform Mirakl found that online marketplaces, in particular, had seen a surge in popularity during the pandemic.

Forty-three per cent of Australian consumers said they shopped exclusively or a lot on marketplaces during 2021, up from 26 per cent in 2019, and 92 per cent expected to maintain or increase their marketplace usage in the future.

“The onset of the pandemic accelerated many changes in consumer behaviours that were already in place, with consumers turning to eCommerce options that were more convenient, faster, more reliable, and accessible on the run or from the comfort of their own home,” said Mirakl co-chief executive and co-founder Adrien Nussenbaum.

Australians conducted 33 per cent of their online shopping through marketplaces, and 60 per cent said online marketplaces were the most convenient way to shop today.

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• Yes

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Aussies are spending more online but are spending less overall.

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Spending in the week after Christmas fell as much as 25 per cent.

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The spread of the Omicron variant of COVID-19 may have driven a significant reduction in spending across the country during the new year break.

Data released by ANZ indicated that overall spending in NSW in the week to 2 January was down 25 per cent compared to a year earlier, the biggest drop among all the states.

A fall of 19 per cent was recorded in Victoria and 17 per cent in Queensland, while spending in all other states fell by 15 per cent.

“The drop in spending after the key Christmas and Boxing Day trading was much sharper this year than in previous years,” said ANZ senior economist Adelaide Timbrell.

Dining and travel, particularly in Sydney and Melbourne, were among the most impacted spending categories towards the end of 2021.

The bank also found that online shopping had offset some of the impacts of Omicron.

“Higher rates of online spending, particularly for dining, show that both businesses and households are adjusting to iterative lockdowns, movement restrictions and COVID transmission caution by moving more spending online,” said Ms Timbrell.

“This could reduce the impact of iterative lockdown and movement restrictions in 2022 and may be behind Victoria’s smaller fall in spending in late 2021 compared with NSW, since Victorian businesses have more experience with lockdowns.”

Spending on key holiday shopping dates, including Christmas Eve, Black Friday and Cyber Monday, was lower than 2020 but remained above pre-COVID levels, according to ANZ.

Christmas Day spending increased slightly compared to previous years, while spending on Boxing Day fell for the second year in a row.

“Boxing Day sales are likely to keep falling as more households move their end of year sales spending to Black Friday,” noted Ms Timbrell.

The Commonwealth Bank previously forecast that $4 billion would be spent during the Boxing Day sales, while the Australian Retailers Association and Roy Morgan expected a total of $21 billion would be spent between Boxing Day and 15 January.

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Learn the best strategies in investing and options like cryptocurrency, bonds, mutual funds, proper" ["page_description"]=> string(7) "nestegg" ["page_rights"]=> NULL ["robots"]=> NULL ["check_access_rights"]=> int(0) ["access-view"]=> bool(true) } ["initialized":protected]=> bool(true) ["separator":protected]=> string(1) "." } ["displayDate"]=> string(19) "2022-01-09 23:20:46" ["slug"]=> string(41) "17845:holiday-spending-stunted-by-omicron" ["event"]=> object(stdClass)#8647 (3) { ["afterDisplayTitle"]=> string(0) "" ["beforeDisplayContent"]=> string(132) "

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Spending in the week after Christmas fell as much as 25 per cent.

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string(0) "" ["value"]=> string(0) "" ["rawvalue"]=> string(0) "" } } ["link"]=> string(58) "/invest-money/spending/holiday-spending-stunted-by-omicron" ["image"]=> string(50) "images/article-826x550/buying-wine-shopping-ne.jpg" ["image_alt"]=> string(35) "Holiday spending stunted by Omicron" } [5]=> object(stdClass)#8126 (57) { ["id"]=> int(17833) ["title"]=> string(44) "Boxing Day sales will drive $4bn in spending" ["alias"]=> string(49) "boxing-day-sales-will-drive-4-billion-in-spending" ["introtext"]=> string(101) "

Nearly 70 per cent of Australians are expected to participate in Boxing Day sales this year.

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Australians are expected to spend over $550 each during Boxing Day sales this year, driving a collective $4 billion in spending at local retailers, according to the Commonwealth Bank.

Spending per person is forecast to be 14 per cent higher than during the Boxing Day sales of 2020, and CBA said its customers were expected to spend 22 per cent more throughout December versus the average of the other months of the year.

“As the nation bounces back, Australians are embracing shopping and are excited to hit the sales,” said CBA executive general manager, everyday banking, Kate Crous.

“This is welcome news for retailers, who are keen to see consumers return after a tough few months, and is also great for consumers hoping to get good value from their shopping.”

Compared to the average monthly spend during the rest of 2021, spending by CBA customers during December is expected to rise 23 per cent for debit cards and 18 per cent for credit cards.

Sixty-nine per cent of Australians plan to pick up a bargain during the sales and not wanting to pay full price was the main reason given.

In-store shopping for sales is planned by 41 per cent of Australians, while 28 per cent expect to do their shopping both in-store and online.

Men intend to spend $646 each during Boxing Day sales compared to $459 for women, while parents of one or two children plan to spend $731.

More than half of Australians are planning a purchase within the category of clothing, apparel and shoes, with technology (36 per cent), home electricals and white goods (31 per cent), and homeware and furniture (29 per cent) also set to be popular categories for purchases.

The Australian Retailers Association (ARA) and Roy Morgan earlier predicted that a total of $21 billion would be spent between Boxing Day and 15 January, an increase of 12.6 per cent in 2019 and 2.1 per cent higher than 2020.

“The Boxing Day sales are a key event on the retail calendar and with the states and territories staying committed to their reopening plans, we can look forward to a bumper trading period,” said ARA chief executive Paul Zahra.

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Nearly 70 per cent of Australians are expected to participate in Boxing Day sales this year.

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string(0) "" ["value"]=> string(0) "" ["rawvalue"]=> string(0) "" } } ["link"]=> string(72) "/invest-money/spending/boxing-day-sales-will-drive-4-billion-in-spending" ["image"]=> string(45) "images/article-826x550/Boxing-Day-sale-ne.jpg" ["image_alt"]=> string(16) "Boxing Day sales" } }