Retirement
Rest appoints new senior leaders to drive data and tax strategy
In a strategic move to bolster its capabilities in data management and tax governance, Rest, one of Australia's leading profit-to-member superannuation funds, has announced the appointment of two seasoned professionals to its senior leadership team. Irina Chinenova has been named General Manager of Data and Insights, while Abbey Pearce takes on the role of General Manager of Tax. These appointments signal Rest's commitment to enhancing its services and ensuring robust governance as it navigates a complex financial landscape.
Rest appoints new senior leaders to drive data and tax strategy
In a strategic move to bolster its capabilities in data management and tax governance, Rest, one of Australia's leading profit-to-member superannuation funds, has announced the appointment of two seasoned professionals to its senior leadership team. Irina Chinenova has been named General Manager of Data and Insights, while Abbey Pearce takes on the role of General Manager of Tax. These appointments signal Rest's commitment to enhancing its services and ensuring robust governance as it navigates a complex financial landscape.
Irina Chinenova will spearhead Rest's initiatives in data and analytics, a critical area as the fund seeks to leverage data for improved member experiences. Reporting directly to Jeremy Hubbard, Rest's Chief Technology and Data Officer, Chinenova is tasked with driving the fund's data strategy to create more personalised and secure interactions for its members. "Better data means better super. Under Irina's leadership, Rest will keep building more personalised, intuitive and secure experiences for our 2 million members," said Hubbard, highlighting the importance of data in modern superannuation management.
Chinenova brings over two decades of experience in data roles, with a significant portion of her career spent in senior leadership. Her previous positions include Head of Data Analytics at Optus and Head of Data Analytics, Products at Woolworths Group. Her extensive background in data analytics positions her well to lead Rest's efforts in harnessing data to enhance member outcomes and operational efficiencies.
On the tax front, Abbey Pearce will oversee Rest's tax profile and governance framework, reporting to John O’Sullivan, the fund's Chief Financial Officer. Pearce's appointment comes at a time when tax governance is increasingly under scrutiny in the financial services sector. "Abbey’s deep expertise in tax governance, advisory and compliance will be valuable in supporting Rest’s continued growth," O’Sullivan stated, underscoring the strategic importance of robust tax management in the fund's operations.
Pearce joins Rest from Cbus, where she served as Head of Group Tax. Her career spans over 20 years in the financial services sector, with roles that have given her a comprehensive understanding of tax issues facing superannuation funds and other financial entities. Her previous experience includes a directorship at KPMG's superannuation tax practice, where she provided advisory services across the financial services industry. Based in Melbourne, Pearce's expertise is expected to play a crucial role in navigating the complexities of tax regulation and compliance.

The appointments of Chinenova and Pearce come as Rest continues to focus on simplification and growth strategies. With over 2 million members, the fund is under constant pressure to innovate and streamline its processes to deliver maximum value. The integration of advanced data analytics and stringent tax governance are seen as pivotal elements in achieving these goals.
Rest's decision to strengthen its leadership in these key areas reflects broader trends in the superannuation industry, where data-driven decision-making and compliance with tax regulations are becoming increasingly critical. By appointing leaders with proven track records in these domains, Rest aims to not only enhance its service offerings but also ensure that it remains at the forefront of industry best practices.
As the superannuation landscape continues to evolve, Rest's proactive approach in reinforcing its leadership team demonstrates its commitment to supporting its members' financial futures while adhering to the highest standards of governance and innovation.
Superannuation
Aware Super triumphs at Chant West Super Fund Awards with top honours
In a significant achievement for Aware Super, the fund has clinched top honours at the Chant West Super Fund Awards, securing both the Super Fund of the Year and Pension Fund of the Year titlesRead more
Superannuation
NGS Super rolls out enhanced member advice services with a focus on accessibility
In a significant move to make financial advice more accessible, NGS Super has unveiled an enhanced suite of member advice services, featuring a new digital advice platform. This initiative aims to ...Read more
Superannuation
US data centre investment highlights the benefits of decarbonisation and digitalisation
In a compelling demonstration of the global shift towards decarbonisation and digitalisation, Rest, one of Australia's largest profit-to-member superannuation funds, has underscored the value created ...Read more
Superannuation
Aware Super bolsters support for financial advisers amid growing partnerships
In a strategic move to enhance its growth trajectory, Aware Super has announced a significant investment in bolstering support for financial advisers, aiming to deliver superior retirement outcomes ...Read more
Superannuation
TelstraSuper and Aware Super merge, creating a powerhouse with over $235 billion in funds
In a strategic move that underscores the growing trend of consolidation in the superannuation industry, TelstraSuper and Aware Super have successfully completed their merger, creating a formidable ...Read more
Superannuation
Parliamentary support heralds a fairer superannuation system for under-18s
In a significant development for Australia's superannuation landscape, Rest, one of the nation's largest profit-to-member super funds, has praised the recent cross-parliamentary support for extending ...Read more
Superannuation
Australia's superannuation system sets global benchmark for retirement savings
Australia has quietly established one of the most effective retirement savings cultures in the world, largely by eliminating the human element from the decision-making process. The country's ...Read more
Superannuation
Australia's superannuation system sets global standard for retirement savings
Australia has quietly developed one of the world's most robust retirement savings systems, largely by eliminating the human element from the decision-making process. This approach has led to a culture ...Read more
Superannuation
Aware Super triumphs at Chant West Super Fund Awards with top honours
In a significant achievement for Aware Super, the fund has clinched top honours at the Chant West Super Fund Awards, securing both the Super Fund of the Year and Pension Fund of the Year titlesRead more
Superannuation
NGS Super rolls out enhanced member advice services with a focus on accessibility
In a significant move to make financial advice more accessible, NGS Super has unveiled an enhanced suite of member advice services, featuring a new digital advice platform. This initiative aims to ...Read more
Superannuation
US data centre investment highlights the benefits of decarbonisation and digitalisation
In a compelling demonstration of the global shift towards decarbonisation and digitalisation, Rest, one of Australia's largest profit-to-member superannuation funds, has underscored the value created ...Read more
Superannuation
Aware Super bolsters support for financial advisers amid growing partnerships
In a strategic move to enhance its growth trajectory, Aware Super has announced a significant investment in bolstering support for financial advisers, aiming to deliver superior retirement outcomes ...Read more
Superannuation
TelstraSuper and Aware Super merge, creating a powerhouse with over $235 billion in funds
In a strategic move that underscores the growing trend of consolidation in the superannuation industry, TelstraSuper and Aware Super have successfully completed their merger, creating a formidable ...Read more
Superannuation
Parliamentary support heralds a fairer superannuation system for under-18s
In a significant development for Australia's superannuation landscape, Rest, one of the nation's largest profit-to-member super funds, has praised the recent cross-parliamentary support for extending ...Read more
Superannuation
Australia's superannuation system sets global benchmark for retirement savings
Australia has quietly established one of the most effective retirement savings cultures in the world, largely by eliminating the human element from the decision-making process. The country's ...Read more
Superannuation
Australia's superannuation system sets global standard for retirement savings
Australia has quietly developed one of the world's most robust retirement savings systems, largely by eliminating the human element from the decision-making process. This approach has led to a culture ...Read more
