Invest
DREST gears up for innovation with the appointment of new co-CEO and CTO
Invest
DREST gears up for innovation with the appointment of new co-CEO and CTO
Luxury fashion and lifestyle mobile game DREST has announced significant leadership changes as it prepares for an exciting phase of development and expansion.
DREST gears up for innovation with the appointment of new co-CEO and CTO
Luxury fashion and lifestyle mobile game DREST has announced significant leadership changes as it prepares for an exciting phase of development and expansion.
Daniel Svärd, formerly the general manager of Candy Crush Soda Saga, has been appointed as the new co-chief executive officer beside Lucy Yeomans. This comes ahead of the October 2024 release of an advanced version of DREST, which promises to elevate player engagement with the luxury fashion and lifestyle worlds to a new level. The game is set to introduce real-time narrative quests, live in-game special events, and exclusive branded virtual journeys, solidifying DREST's position in the fashion gaming arena.
Svärd brings a wealth of experience from over two decades in the gaming industry to DREST. His previous roles have included senior positions at companies like Betfair and Bwin, where he demonstrated strong leadership, business strategy, and technological expertise. Lucy Yeomans expressed her excitement about Svärd joining the team: "Over the past couple of months, we met with extraordinary candidates from all around the world but Daniel’s unique leadership qualities and expertise stood out. His gaming experience, motivational skills, and strong belief in and passion for the DREST vision made him the perfect candidate."
Coinciding with Svärd's appointment, Chris Wright has stepped in as the new interim chief technology officer, succeeding Martin Robaszewski. Having nearly 30 years in the technology and gaming sectors, Wright's expertise will guide DREST through its next stages, especially with the upcoming launch of the revamped game.
The innovation doesn't stop at leadership changes. DREST's forthcoming version aims to transcend traditional gaming experiences by offering players unique interactions with luxury brands, participation in real-life events, and opportunities for content co-creation. Commenting on the future of DREST, Svärd said, "There is a clear market opportunity for DREST, and with more exciting new functionalities and additional proprietary technology coming later this year, the game will further cement its unique positioning of opening up the exclusive worlds of luxury fashion to everyone, everywhere."
This development phase follows last year's £15 million funding round, underscoring the company's growth trajectory and commitment to revolutionizing the fashion gaming space.
RELATED ARTICLES
Shares
Hope for investors scared by share and crypto crashes
As share markets and cryptocurrency take a beating following the tightening of monetary policy across the world, investors are contemplating their next move. Read more
Shares
Cannon-Brookes tries to block AGL demerger
Mike Cannon-Brookes is not giving up on AGL after the latter announced 15 June as the date of the demerger vote. Read more
Shares
Qantas set to acquire Alliance Aviation
The two airlines have entered into a scheme implementation deed. Read more
Shares
Bond and share investors may shrug off RBA’s rate hike
As mortgage holders reel from the prospect of having to reach deeper into their hip pockets to make bigger repayments following the Reserve Bank of Australia’s (RBA) interest rate hike from 0Read more
Shares
How to buy Shares: A beginner’s guide in 2022
So you want to get in on the stock market action? Congratulations, that’s an exciting step! But first, there are a few things you should know before you buy your first shares. Read more
Shares
Elon Musk chokes up on bid to swallow Twitter
The battle of the bird has intensified over the last week, as Tesla and SpaceX founder Elon Musk has ramped up his aggressive campaign to buy the entirety of social media giant, Twitter. Read more
Shares
How to Make Money in Short Selling
What is short selling? There is a common practice for people who actively trade in the stock market, which is to “buy low and sell high”, but what if you can still make money by doing the opposite? Read more
Shares
Tesla boss becomes biggest Twitter shareholder
Elon Musk, head of Tesla Inc. and the world's wealthiest individual, has swallowed up a bundle of shares in the social media giant, Twitter. Read more
Shares
Hope for investors scared by share and crypto crashes
As share markets and cryptocurrency take a beating following the tightening of monetary policy across the world, investors are contemplating their next move. Read more
Shares
Cannon-Brookes tries to block AGL demerger
Mike Cannon-Brookes is not giving up on AGL after the latter announced 15 June as the date of the demerger vote. Read more
Shares
Qantas set to acquire Alliance Aviation
The two airlines have entered into a scheme implementation deed. Read more
Shares
Bond and share investors may shrug off RBA’s rate hike
As mortgage holders reel from the prospect of having to reach deeper into their hip pockets to make bigger repayments following the Reserve Bank of Australia’s (RBA) interest rate hike from 0Read more
Shares
How to buy Shares: A beginner’s guide in 2022
So you want to get in on the stock market action? Congratulations, that’s an exciting step! But first, there are a few things you should know before you buy your first shares. Read more
Shares
Elon Musk chokes up on bid to swallow Twitter
The battle of the bird has intensified over the last week, as Tesla and SpaceX founder Elon Musk has ramped up his aggressive campaign to buy the entirety of social media giant, Twitter. Read more
Shares
How to Make Money in Short Selling
What is short selling? There is a common practice for people who actively trade in the stock market, which is to “buy low and sell high”, but what if you can still make money by doing the opposite? Read more
Shares
Tesla boss becomes biggest Twitter shareholder
Elon Musk, head of Tesla Inc. and the world's wealthiest individual, has swallowed up a bundle of shares in the social media giant, Twitter. Read more
More articles
OUR PLATFORMS AND BRANDS
- Accountants Daily
- Accounting Times
- Adviser Innovation
- Australian Aviation
- Broker Daily
- Cyber Daily
- Defence Connect
- Fintech Business
- HR Leader
- Independent Financial Adviser
- Investment Centre
- Investor Daily
- Lawyers Weekly
- Money Management
- Nestegg
- Property Buzz
- Real Estate Business
- Smart Property Investment
- SMSF Adviser
- Space Connect
- Super Review
- The Adviser
- Wellness Daily
- World of Aviation
EVENTS AND SUMMITS
- Accountants Daily 30 Under 30 Awards
- Adviser Innovation Summit
- Australian Accounting Awards
- Australian Aviation Awards
- Australian Broking Awards
- Australian Defence Industry Awards
- Australian Law Awards
- Australian Space Awards
- Australian Space Summit
- Better Business Summit & Awards
- Broker Daily Business Awards
- Corporate Counsel Summit & Awards
- Cyber Security Summit & Awards
- Defence Connect Budget Lunch
- Defence Connect DSR Summit
- Fund Manager of the Year Awards
- ifa Excellence Awards
- ifa Future Forum
- Investor Daily ESG Summit
- Lawyers Weekly 30 Under 30 Awards
- Lawyers Weekly Women in Law Forum
- New Broker Academy
- Partner of the Year Awards
- REB Awards
- Reinnovate
- SME Broker Bootcamp
- SMSF Adviser Technical Day
- Super Fund of the Year Awards
- Women in Finance Awards
- Women in Law Awards
- Accountants Daily Podcast Network
- Australian Aviation Podcast Network
- Broker Daily Podcast Network
- Defence Connect Podcast Network
- HR Leader Podcast Network
- REB Podcast Network
- Relative Return
- Space Connect Podcast
- The Adviser Podcast Network
- The ifa Show
- The Lawyers Weekly Show
- The Smart Property Investment Show
PODCASTS
LEARNING AND EDUCATION
MOMENTUM MARKETS NETWORK
LINKS
STAY CONNECTED
Make your nest egg grow. Register now for nestegg updates.