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La Trobe Financial unveils heartwarming new campaign celebrating a life of well-managed investments
ROOT
La Trobe Financial unveils heartwarming new campaign celebrating a life of well-managed investments
Australia's premier alternative asset manager, La Trobe Financial, has launched a new marketing campaign titled "Grandpa's Gift" in collaboration with creative agency Bastion. The fully integrated campaign, which will run across television, print, display, social, radio, and out of home from April 8th, aims to capture the hearts of La Trobe Financial's investors.
La Trobe Financial unveils heartwarming new campaign celebrating a life of well-managed investments
Australia's premier alternative asset manager, La Trobe Financial, has launched a new marketing campaign titled "Grandpa's Gift" in collaboration with creative agency Bastion. The fully integrated campaign, which will run across television, print, display, social, radio, and out of home from April 8th, aims to capture the hearts of La Trobe Financial's investors.
Chris Andrews, CEO of La Trobe Financial, stated, "For over 70 years our clients have relied on us to look after them, so that they can look after those they love. With this as our foundation, we have created a campaign that we think truly captures the hearts of our investors. It depicts, in a really beautiful way, our investor base and puts the focus on those investors who are seeking a prosperous future and a dignified retirement."
The campaign tells the story of a life of well-managed investment choices that affords freedom in later years, celebrating the connection between generations and tapping into the universal desire to care for families through everyday acts of kindness. As one of Australia's leading retirement income providers, La Trobe Financial aimed to capture the people they serve in a heartfelt, human way.
La Trobe Financial appointed Bastion as its creative agency in late 2023 after a thorough pitch process. Since taking over as CEO in 2022, Andrews has implemented several new initiatives and client-focused solutions that have seen the company increase its status as Australia's premier alternative asset management business with c.$19bn in AUM and almost 100,000 investors.
Earlier this year, the company launched a new website, latrobefinancial.com.au, and continues its technology expansion.
La Trobe Financial, established in 1952, has been building the wealth of its investors across seven decades through careful attention to quality, discipline, and consistent performance across the economic cycle. Today, the company manages assets on behalf of almost 100,000 investors, including some of the world's largest financial institutions, and 3,200 supporting financial advisers.
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