Low interest rates and desire for extra income are driving Aussie women to invest

By Jon Bragg

February 28 2022
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Female investors have identified domestic stocks and crypto as their top investments.

A new survey has revealed that a desire for supplementary income and a lack of interest earned from the banks are the main reasons why women in Australia are choosing to invest.

Long-term security and achieving financial independence were also cited as key motivators for 22 per cent of the Aussie female investors surveyed by eToro, of whom nearly a third plan to invest for ten years or more.

Globally, four out of five female investors are confident they will reach their desired income in retirement if they stick to their existing investment strategy.

“Female investors are using investing as a powerful lever to secure their futures, boost income, and/or to build net wealth,” said eToro global COO and deputy CEO Dr Hedva Ber.

“It is clear from the research that female investors are carving out their own future, and building for the long-term, something which is to be celebrated.”

Almost three quarters of the Aussie women surveyed said they count investing as part of their household budget with 41 per cent investing on a monthly basis and 59 per cent investing up to 15 per cent of their monthly income.

Domestic stocks were found to be the most popular investment for female investors and were held by 45 per cent of respondents in Australia and 41 per cent of all respondents worldwide.

Cryptoassets came a close second and were held by 45 per cent of female investors in Australia and 36 per cent globally.

Other assets held by Aussie female investors included cash (26 per cent), alternative investments (24 per cent), foreign stocks (21 per cent), commodities (14 per cent), domestic bonds (13 per cent), currencies (11 per cent) and foreign bonds (8 per cent).

Knowing what to invest in was highlighted as the hardest part of investing by 31 per cent of Australian investors, along with knowing where to look for credible information (18 per cent) and knowing where to start (12 per cent).

More than half of the respondents globally, and 64 per cent of those in Australia, called for more female role models for investing.

“Women clearly want to improve their finances, and crave more education around investing. We need to respond to the calls for more female role models and ensure they represent the diversity of women who could benefit from knowing more about investing,” said Dr Ber.

“Financial education is key and while progress is being made there is more work to do. We have a responsibility to make a positive difference to women’s lives now and in the future.”

Research from BNY Mellon Investment Management released earlier this month suggested that there would be an additional $47 billion more in assets under management in Australia and $US3.22 trillion more globally if women invested at the same rate as men.

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